Resume

About Me

A purpose‐driven marketing professional; bringing ideas and people together to create meaningful connections. Skilled in brand strategy, content strategy, consulting, campaign development, copywriting, media planning and event productions.

My Mission

Every brand has a starting point. A place where it was it was birthed from. A concept that morphed into a reality and became an entity of its own. It's not about developing it, it's about revealing what it already is.

I believe there is a core identity to each and every brand, with its own unique qualities. My role is to understand the origins from where your brand was conceived, the influences that have shaped it to where it is today, and the aspirations for how it will continue to evolve. Working from the inside out is how to build on the most authentic aspects of your brand to reach its full potential.

 

Education

California State University Dominguez Hills

Bachelors of Arts in Communications

Emphasis in Public Relations, Minor in Marketing

Tech Skills

  • PC & MAC

  • Microsoft Office

  • Adobe Acrobat Pro

  • Basic InDesign

  • Salesforce

  • WordPress CMS

Key Qualities

  • Strategic

  • Methodical

  • Creative

  • Collaborative

  • Compassionate

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Experience

Oxford Global Resources
Brand Manager  sEPtEMBER 2016 - October 2018

  • Provided marketing guidance and consulting to discipline directors

    > Business areas: IT, Healthcare Technology, Life Sciences, and Engineering

  • Led strategy to revamp and enhance corporate brand identity

    > Established new brand guidelines, messaging, voice, tone and imagery

  • Consolidated 6 disparate business lines/websites into 1 unified branded site  

    > Increased monthly traffic by 23% and lead conversion rate by 3x

    > Won 2018 ASA Genius Award for new website concept and design

  • Led content strategy and development of brand communications

    > Created digital campaigns: website, email, social and online advertising

    > Created brochures, sales sheets, articles and press releases

    > Developed 24 business case studies within a year

  • Managed industry partnership contracts, benefits and sponsorships 

  • Optimized promotional plans and presence at trade show events

    > Executed 6 national industry trade shows within a year

Molina Healthcare
Marketing Manager July 2014 - SeptEMBER 2017

  • Led marketing initiatives for Medicaid and Marketplace products

    > Developed and executed annual marketing plans for 6 states

  • Launched open enrollment tactics to achieve Marketplace goals 

    > Generated over 40K sales leads and exceeded membership goal by 10%

  • Managed multimillion national advertising budget and campaigns 

    > Television, radio, outdoor, online, mobile and social

  • Conducted brand research studies with agencies 

    > Increased awareness by 15% and ad recall by 41%

  • Provided strategy and support for business development projects

    > RFP’s, acquisitions, provider contracts and new markets

  • Created materials and communications for various programs  

    > Telemedicine, Long Term Care, Fully Integrated Managed Care  

KDA Group
Local Marketing Manager OctOBER 2009 - May 2014

  • Developed a local marketing program for VCA Animal Hospitals 

    > Supported 600 hospitals across the United States

  • Established consulting, media planning and reporting processes    

    > Print, online, mobile and social media 

  • Managed team through training, performance evaluations and oversight 

    > Grew headcount from 2.5 to 10 FTE’s over three years   

  • Created and managed a national experiential event program  

    > Executed 12 annual events at expo shows across the country  

  • Launched partner procurement strategy to increase referrals  

    > Generated 192 partnerships with 78K annual leads  

  • Authored the first “Local Veterinary Marketing Handbook”  

  • Published best practices, business cases, success stories and webinars

Brand Promotions
Office Manager & aSSISTANT ACCOUNT EXECUTIVE aUgust 2006 - february 2009

  • Managed office and provided administrative support to CEO

  • Produced marketing plans, budgets, consumer insights, and presentations  

  • Wrote winning proposals for Oakley and Toyota Racing Development

  • Coordinated client programs:   

    > Honda IndyCar promotional dealer program   

    > Team Red Bull race car public demonstrations   

    > Oakley Rolling Optical Laboratory product demonstrations   

    > Craftsman Official Tools of NASCAR program   

    > Toyota PitPass NASCAR program   

  • Planned and executed special events:   

    > The Thrill of it All Isuzu Event  

    > Off the Red Carpet Lincoln Celebration  

    > Toyota Grand Prix of Long Beach  

    > NASCAR West Coast Fan Fest